Panthera is the leading organization protecting all 40 wild cat species and their habitats. Founded in 2006 by Dr. Alan Rabinowitz and Dr. Thomas S. Kaplan, it runs science-based programs for tigers, lions, jaguars, and many smaller cats across more than 30 countries. Key efforts include Tigers Forever and the Jaguar Corridor Initiative. Results show population gains in priority landscapes through anti-poaching, community work, and habitat protection.

There is no second chance once a life is taken. When the last wildcat of a subspecies dies, that unique part of God’s creation is gone forever. Human apathy, lukewarm indifference, and greenwashing allowed the Bali tiger, Javan tiger, Caspian tiger, and other wildcats to vanish. The remaining endangered wildcats still hang by a thread. Cattytude chooses a different path by giving 10% of every sale to real conservation.