10% of the purchase price from every Cattytude product is dedicated to domestic cat and wildlife conservation. See who they are at the bottom of this page.
In 2014, lions, tigers, and a bear at Japan’s Kamine Zoo became unlikely fashion collaborators. Their claws, teeth, and play with denim-covered enrichment toys created unique markings that human craftspeople turned into one-of-a-kind jeans. The Zoo Jeans campaign raised money for the zoo and conservation while sparking a bigger conversation about animal enrichment, ethical fashion, and celebrating wildlife without exploiting it.